The study on food consumption and the origin of products in 2016 provides a valuable insight into the eating behaviour of French consumers. This survey not only understands consumption trends, but also identifies the importance given to the origin of products in purchasing decisions. By analysing these data, we can better understand the changes in consumer expectations in the face of a constantly changing food market.

Analysis of consumer eating habits in 2016

In 2016, French eating habits show a growing awareness of the issues related to the health and quality of food. Consumers tend to favour a more balanced diet, with a significant increase in the consumption of fresh fruit and vegetables and a reduction in the consumption of ultra-processed products. On the other hand, there is a diversification of diets, with a rise in the popularity of flexitarian or vegetarian diets, reflecting a desire to adopt a healthier and environmentally friendly lifestyle. The French are also more attentive to the origin of food, integrating this dimension into their criteria of choice.

Impact of product origin on food choices

Product origin plays a key role in consumer purchasing decisions in 2016. A majority expressed a preference for local or national products, perceived as fresher, safer and helping to support the local economy. This trend is reinforced by mistrust of imported products, often associated with concerns about production conditions and health standards. In addition, clear and transparent product origin labelling is becoming an essential criterion for enhancing consumer confidence. Thus, origin contributes not only to perceived quality but also to a more ethical and sustainable approach to food consumption.

The 2016 study on food consumption and the origin of products highlights the changing expectations of French consumers, who are now looking for a healthy, local and responsible diet. This dual concern guides their choices and profoundly influences the food market. Understanding these dynamics is essential for industry players in order to adapt their offerings and meet new consumer requirements.